Talk about kicking things off with a bang. Our first project with a new partner was an important one: letting the community know Black River Memorial Hospital was becoming a big-time player when it came to cancer treatment with the addition of an Infusion Center offering chemotherapy. Taking a common saying and adding a small but significant twist, we delivered a powerful message supported by simple but intense portrait photography featuring area cancer patients, lending authenticity to the campaign. We delivered the message across a variety of mediums, ensuring area residents knew they had a new option for cancer care—close to home.