Every March, college basketball teams across the country get ready to enter the 64 team, winner-takes-all scrum we call “March Madness.” By now, it’s ritual: Bosses and managers across the nation can expect right around four billion dollars in lost worker productivity, with employees filling out brackets, trash talking and talking shop on social media (63 million engagements in 2017, and that’s only tournament-specific handles), checking in on tournament progress online and otherwise giving in to the “madness.”

  • Guinness, St. Patricks Day

    St. Patrick's Day is just around the corner. Do you know which advertiser basically owns St. Patty’s Day?


    As a holiday invented by marketers, Valentine’s Day can be a blast for brands looking to have some fun. This Valentine’s Day, try one of these three techniques to give people a new way to see your business.


    Facebook is retooling its news feed algorithm to focus more on interactions between family and friends, and less on content from businesses and publishers. While this is great from a user perspective, it’s a potential turning point for brands looking to leverage their presence on the world’s largest social media platform.


    The holiday season has inspired some of the most notable advertising campaigns through the years. Let’s talk about a few of them.


    Some think updating a website is a bothersome chore that only needs to be done when necessary. Others can’t stop adding to their sites and their audience is constantly bombarded with notifications about new updates and features. We take a different approach.

  • Brandalism

    If you’ve never heard of “Brandalism” you’re not alone.

    Made popular by underground artists such as Banksy, Brandalism takes popular branding and brand messaging and attempts to subvert it, often justifying the act by referencing our inability to escape the constant presence of branding in our everyday lives.

  • Wayne Harris, 6AM Marketing Owner and President

    Wayne Harris began his career under the golden arches. After obtaining a marketing degree from the University of Illinois in Chicago, Harris started at McDonald’s as a manager trainee. He eventually worked his way up to the position of Director of Operations and Field Service for the Chicago region. While a member of the Chicago Co-op board, he was a part of the team that signed then-rookie Michael Jordan as a spokesperson. Along the way, he also became a franchise owner and, at one point, he owned 11 McDonald’s restaurants in the Madison area.


    One of the most discouraging parts of trying to engage your customers on social media is the prevalence of internet trolls. No matter the size of your business, the strength of your content or the purity of your intentions, trolls find a way to shoehorn their opinions into your messaging.


    Take it from a writer; there is nothing more intimidating than a blank page. Or in the case of a novice marketer, a brand new social media account.

    It’s not overwhelming because there is nothing to say, it’s because there is so much to say. Between videos, articles, GIFs, stand-alone graphics and pictures there are endless possibilities to show your audience who your brand is. How do you start? 

  • social media

    In the past several weeks, I’ve gotten this question a lot. More and more advertisers and marketers are commenting that they are seeing predominantly Baby Boomers on Facebook, not Millennials, and it's causing some questions. Namely, if Facebook is no longer relevant to a younger demographic, then what's the next big social media platform?