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  • Does it ever feel as if getting through your healthcare marketing plan each month is like you and your team are running a Tough Mudder? (For those that don’t know Tough Mudder, it’s like an extreme obstacle race that tests your physical and mental prowess).


  • Kate Spade, Sam Collection, Pug

    Advertisers must constantly keep up with the trends, from the season’s hottest colors, to the lingo that has seeped into our daily vernacular. While some trends happen due to political or social movements, others begin thanks to viral incidents courtesy of reality TV or spontaneous moments caught on SnapChat. This writer’s favorite new trend is the inclusion of a certain small, yet undeniably spunky pet known as the pug.


  • Wayne Harris

    Few people are unfamiliar with the name Ray Kroc, the founder of the McDonald’s franchise. There are countless articles and books about the business genius behind one of the most successful franchises in the world. But unlike most, I was lucky enough to work with the man for several years. During that time, he taught me a lot about the relationship between brand and customer experience without ever putting those words together.


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    This week I am not showing you a commercial, I am showing you a video done on a smartphone about a customer experience that now has over 7 million views. 


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    Every March, college basketball teams across the country get ready to enter the 64 team, winner-takes-all scrum we call “March Madness.” By now, it’s ritual: Bosses and managers across the nation can expect right around four billion dollars in lost worker productivity, with employees filling out brackets, trash talking and talking shop on social media (63 million engagements in 2017, and that’s only tournament-specific handles), checking in on tournament progress online and otherwise giving in to the “madness.”


  • Guinness, St. Patricks Day

    St. Patrick's Day is just around the corner. Do you know which advertiser basically owns St. Patty’s Day?


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    As a holiday invented by marketers, Valentine’s Day can be a blast for brands looking to have some fun. This Valentine’s Day, try one of these three techniques to give people a new way to see your business.


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    Facebook is retooling its news feed algorithm to focus more on interactions between family and friends, and less on content from businesses and publishers. While this is great from a user perspective, it’s a potential turning point for brands looking to leverage their presence on the world’s largest social media platform.


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    The holiday season has inspired some of the most notable advertising campaigns through the years. Let’s talk about a few of them.


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    Some think updating a website is a bothersome chore that only needs to be done when necessary. Others can’t stop adding to their sites and their audience is constantly bombarded with notifications about new updates and features. We take a different approach.


  • Brandalism

    If you’ve never heard of “Brandalism” you’re not alone.

    Made popular by underground artists such as Banksy, Brandalism takes popular branding and brand messaging and attempts to subvert it, often justifying the act by referencing our inability to escape the constant presence of branding in our everyday lives.


  • Wayne Harris, 6AM Marketing Owner and President

    Wayne Harris began his career under the golden arches. After obtaining a marketing degree from the University of Illinois in Chicago, Harris started at McDonald’s as a manager trainee. He eventually worked his way up to the position of Director of Operations and Field Service for the Chicago region. While a member of the Chicago Co-op board, he was a part of the team that signed then-rookie Michael Jordan as a spokesperson. Along the way, he also became a franchise owner and, at one point, he owned 11 McDonald’s restaurants in the Madison area.


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    One of the most discouraging parts of trying to engage your customers on social media is the prevalence of internet trolls. No matter the size of your business, the strength of your content or the purity of your intentions, trolls find a way to shoehorn their opinions into your messaging.


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    Take it from a writer; there is nothing more intimidating than a blank page. Or in the case of a novice marketer, a brand new social media account.

    It’s not overwhelming because there is nothing to say, it’s because there is so much to say. Between videos, articles, GIFs, stand-alone graphics and pictures there are endless possibilities to show your audience who your brand is. How do you start? 


  • social media

    More and more people are questioning their use of Facebook in the wake of Read more