Dog Chasing It's Tail

YOUR MARKETING IS RUNNING. BUT IS IT LED BY STRATEGY?

THE 5-POINT MARKETING STRATEGY REALITY CHECK

Five questions. Two minutes. Zero marketing jargon.

Let's see if your marketing is focused on what matters most, or getting pulled in too many directions.

 

1

DOES EVERYONE AGREE ON THE #1 PRIORITY?

Ask leadership. Ask marketing. Ask sales. Do you get the same answer? Because when everything is a priority, nothing is.

REALITY CHECK
Ask three people to name the ONE business outcome marketing should impact most. Three different answers? You just found your first problem.

2

ARE YOU CHASING THE BIGGEST AUDIENCE OR THE BEST OPPORTUNITY?

More eyeballs don't automatically mean more opportunity. Sometimes your most valuable audience isn't your biggest one.

REALITY CHECK
Name the ONE audience whose action could have the greatest impact on your business. That's where more of your attention probably belongs.

3

IS YOUR BUDGET FOLLOWING OPPORTUNITY?

Or is some of it there because, well, it's always been there? Budgets have a funny way of becoming traditions. Strategy means making sure every dollar still has a reason to show up.

REALITY CHECK
Cut your budget by 20%. What stays? Now add 20%. Where does the next dollar go? Not sure? That's worth figuring out.

4

WHAT ARE YOU NOT DOING?

A good strategy isn't doing everything. It's making smart choices about what deserves your time, money and brainpower.

REALITY CHECK
Name one thing you'd stop doing tomorrow if you had to prove its value before funding it again. Good strategy creates as much clarity about what to stop as what to start.

5

IS YOUR REPORTING HELPING YOU MAKE DECISIONS?

Clicks. Impressions. Engagement. Leads. Charts. So. Many. Charts.

They tell you what happened. The better question is whether they help you decide what happens next.

REALITY CHECK
Think about your last marketing report. What's one decision you made differently because of it? The best reports don't just measure performance. They improve it.

HOW'D YOUR REALITY CHECK GO?

If a few of those questions made you squirm, good.

That's usually where the opportunity is.

BUSY

≠

STRATEGIC

THEN

  • Make the plan
  • Spend the budget
  • Run the tactics
  • Make the charts
  • Do it all again
VS

NOW

  • Find the opportunity
  • Set the priorities
  • Focus the investment
  • Measure what matters
  • Do more of what works

 

Here's the thing: Better marketing doesn't always mean more marketing.

Sometimes it's doing less. Just a whole lot more intentionally.

6AM CAN HELP

 

  • Find the opportunities worth chasing
  • Get leadership + marketing on the same page
  • Prioritize audiences that matter
  • Sharpen your positioning
  • Put budgets where they'll work hardest
  • Connect the customer experience
  • Turn reporting into better decisions
  • Build a strategy your team can actually use

FIND YOUR FOCUS

Let's spend 20 minutes talking about what's working, what's fuzzy and where a little more focus could make your marketing work a whole lot harder.

  • No giant presentations
  • No hard sell
  • Just a smart conversation

LET'S GET YOU READY FOR 2027

 

TALK TO JILL

Jill Skowronski


Jill Skowronski

President
(aka Strategy Whisperer)

6AM MARKETING

2901 W Beltline Hwy, Suite 300
Madison, WI 53713
Cell: 608.345.4926
Office: 608.310.7242