When was the last time you saw a Gen-Z teen walking down a sidewalk, oblivious to her surroundings, intently staring down at ... a brochure. Thought so. Take your tired pamphlets and toss them with yesterday's cafeteria fries. If you want to reach tomorrow's college students today, you have to hit them up (and speak their language) where they are, and we all know where that is: on their phones, specifically social media. Learn how to engage with this generation using Snapchat, YouTube and Instagram, and you'll see your campus visits spike.

Ah, those tricky millennials. We think we know exactly who they are, but do we, really? There are a lot of myths out there about this generation, making them a difficult target for financial institutions looking to appeal to a growing market.

So instead of trying to figure out which perceptions of millennials are accurate and which aren’t, it’s best to stick to the facts — yes, we’re talking about hard numbers, data, facts. We’ve compiled five that are especially important as it relates to financial services marketing, along with some actionable items to help you gain traction in your marketing efforts with millennials.