UNIVERSITY OF WISCONSIN-STOUT

DIGITAL CAMPAIGN

UW-Stout is proud to be part of one of the greatest university systems in the world. But being connected to the University of Wisconsin doesn’t mean they don’t have their own ideas. UW-Stout wanted to increase enrollment by showcasing their “Career Clusters,” a revolutionary approach to undergraduate education. We developed digital ads using clusters as a way to highlight the UW-Stout difference.

 

 

637%

Amount by which ads for Human Science program outperformed desktop clickthrough rate goal

 

7,946

First-time visitors (over 90%) to the UW-Stout website generated by the campaign in its first month

 

6

Ad sets, out of six, that outperformed goals for mobile clickthrough rate

 

 

 

 

ALL WORK