Giving an Old Friend a New Look



Schwarz Insurance is one of Wisconsin’s leading independent insurance brokers, specializing in personal and commercial coverage. Family owned for over three generations, Schwarz has created an unbeatable legacy in Wisconsin, administering over $100 million in premiums. 6AM has worked with Schwarz Insurance for eight years on a variety of projects. When faced with consumers' growing online demands and the rapid technological changes affecting the insurance industry, Schwarz turned to 6AM. 


6AM built a digital strategy to enable Schwarz to direct its digital platform centrally, while also allowing independent agents to guide their own businesses from their offices throughout the state. We focused on developing smart, simple tools to align the brand presence online and enhance organic SEO in each region, developing a total of nine websites. In addition, we revamped the core site to improve UX and react responsively. Once launched, we assisted with content management and thought leadership by creating and assisting with a Schwarz blog.


Each office has experienced a lift in business now that individuals and businesses in each community can easily find and contact their Schwarz agent.