Digital Marketing Specialist

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6AM Marketing, a full-service advertising agency in Madison, WI, is seeking a Digital Marketing Specialist to join our team. At 6AM we believe it is our collective experience that makes us a stronger, multi-disciplinary agency.  We are cultural anthropologists, storytellers, coders, filmmakers, and journalists.  We believe in design and leverage all of our experiences and expertise to create strong strategy, advertising and results for our clients.  If this culture is up your alley, you are well versed in digital marketing (entry-level candidates need not apply) and want a position that offers both professional development and expert leadership, we want to hear from you! 

Your role is both front facing to clients as well as working in the background to implement strategies and tactics. We are looking for someone with the confidence and experience to recommend digital strategy as well as the technical skills to execute campaigns and dissect the data for reporting. In this role you’ll need to manage multiple projects at the same time and be able to navigate multiple aspects of digital marketing. You’ll have direct communication with clients and have the ability to recommend and implement new and emerging digital strategies and tactics. Organization and communication skills are key. The Digital Marketing Specialist will take charge and lead initiatives while working with agency staff as required to complete each assignment, including account service, creative and digital teams. You will report directly to the Director of Digital.

Selling:

This role will support the agency in pitching and winning digital work including collaborating and writing proposals/RFPs and presenting in front of clients. The Digital Marketing Specialist will be able to recommend budgets and project pricing for multiple executions. You will also be in charge of organically growing current client’s digital platforms where and when there is opportunity. You should be articulate and confident in your recommendations and proposed strategies.

Execution:

Once a pitch or sale has been completed the Digital Marketing Specialist will work with the client to establish the project or campaign goals, budget and timeline. A strategy will be developed that outlines recommendations and specific executions that will meet or exceed the project details and goals. You will establish the estimates, set up the digital projects / jobs, develop a project brief, assist in briefing the teams, and oversee creative throughout each phase of work to ensure best practices and campaign strategy are being met. Once developed you’ll collaborate for presentations with client, manage revisions and final deliverables to deliver a complete execution for the campaign/project.

Analysis & Reporting:

The ideal candidate will utilize custom reporting templates to deliver to clients during or at the conclusion of a campaign. They will analyze the success or failure of creative, messaging, strategy, placement, CTR, etc. and make recommendations to change the aspects of the campaign that are not working or adjustments that could be used to gather better results. They will be expected to define and report on key performance indicators to support digital plans and strategies, implement these measurements, analytics, and reporting methods to gauge success and complete strategic assessments for each of our clients.

 

The current Digital Platforms under the Digital Project Manager’s purview are:

  • Digital Display Ads
  • Pre-Role advertising
  • Streaming radio (Digital Display)
  • Digital Marketing Automation and dynamic advertising/planning
  • SEO and Paid Search
  • Social Media Content Development and Advertising: Facebook, Linked In, Instagram, Pinterest, snapchat etc.
  • Inbound & Outbound Marketing (E-mail and blogs, e-books and e-newsletters)

General Responsibilities:

  • Research existing digital platforms for existing clients and create strategies and recommendations that define how digital techniques will be applied to increase visibility and traffic across all brands and product over time.
  • Conduct a competitive audit for our clients to better understand their competitors in order to inform your recommendations. Maintain a working knowledge of the vertical markets we serve and our clients competitive landscape.
  • Maintain a current working knowledge of the trends and developments that will affect digital marketing for the agency.
  • Assist in development of organization-wide digital marketing standards, policies and rules of engagement.
  • Support in the development of a comprehensive digital strategy for 6AM Marketing and with approval from the Management team implement and maintain that plan across the calendar year, with assistance from 6AM staff.

Required Skills

  • Google Analytics

  • Social media campaign experience

  • CMS

  • Writing/Copywriting

  • Process improvement

  • Bachelor’s degree in Marketing/Communications preferred

  • Media planning a plus

  • Traits/Characteristics

  • Detail oriented

  • Collaborative

  • Positive attitude

  • Good communication skills

  • Flexibility

  • Show initiative and stays up-to-date with current trends

Job Type: Full-time

Experience:

  • Digital Strategy: 2 years (Required)

Education:

  • Bachelor's (Preferred)

Location:

  • Madison, WI (Preferred)

Apply NOW