• WebAward trophy

    The only thing that makes us more excited than our clients doing well is when we get the opportunity to celebrate with them, and recently we got some news that had us reaching for the confetti. TRICOR Insurance and 6AM won a 2018 WebAward for our collaboration on the TRICOR Insurance website. Judging was based on design, innovation, content, technology, interactivity, copywriting and ease of use. It was even pitted against website executions from insurance industry giants Geico, American Family, Liberty Mutual and others.


    There was a time not too long ago when the home page of your website HAD TO HAVE what was commonly referred to as a “slider”: a series of images or promotions gracefully sliding across the top of the page to help steer users to important parts of the site or alert them to vital content.

  • Kate Spade, Sam Collection, Pug

    Advertisers must constantly keep up with the trends, from the season’s hottest colors, to the lingo that has seeped into our daily vernacular. While some trends happen due to political or social movements, others begin thanks to viral incidents courtesy of reality TV or spontaneous moments caught on SnapChat. This writer’s favorite new trend is the inclusion of a certain small, yet undeniably spunky pet known as the pug.


    Cupid, in classical mythology, is the god of desire, love, attraction and affection. He’s portrayed in pop culture as the one who will strike you through the heart with his love arrow. Whatever, right? But how is Cupid portrayed, or more appropriately, utilized today in advertising? Let’s take a look.

  • Social Media

    It’s always a good day when Facebook rolls out a new feature, and the latest is no exception.

    Facebook’s latest upgrade allows business pages to upload cover videos instead of the traditional cover photos. While this may seem like a minor tweak, it’s actually a big deal. Now brands large and small can create a dynamic experience for users and generate engagements for a long-overlooked property on their Facebook pages.

  • Ian Mullarney

    Try new things and take a risk, those are words Ian, our director of digital, lives by. Concepting, designing, creating, testing, tracking, adjusting and analyzing and then starting all over are all on the “to do” list today.

  • Craig McHugh

    Craig is a native cheesehead who returned to Madison in 2010 after giving Southern living a go for nearly a decade in Columbia, S.C., where he worked as a newspaper copy editor. When he's not pumping out websites, he's enjoying being near family again and attending Badger sporting events. 

  • Sydney Smith

    A former East Coaster with a love of pugs, Sydney Smith joined the 6AM Marketing team in March 2017. Prior to moving to the mid-west, Sydney was the Social Media Marketing Manager for the National Federation of Independent Business (NFIB), the nation's largest trade association for small business owners. When she wasn't busy providing live coverage of the 2016 Presidential Election, she was obtaining her Master's in Interactive Media from Quinnipiac University. Sydney also holds a Communications degree from Florida State University. 


    Log into Facebook, Twitter, LinkedIn or even Instagram, and what do you see? More likely than not, among candid pics of your friends and event reminders you’re likely to see post after post of content from another source.

    Everything from news articles to tutorial videos, funny memes or moving gifs, content is being shared everywhere. If your brand isn’t creating content with shareability in mind, you’re missing out on a huge opportunity. 

  • Live Streaming

    The explosion of smartphones in the marketplace changed a lot about the world we live in today, but from a marketing perspective, it placed a camera in the pocket of millions of people. That camera can be used to capture hundreds of images that can be uploaded directly to your favorite social media sites, or emailed to your colleagues. That camera can also be used to capture and create videos.

  • ATM Infographic

    A recent article by American Banker highlights how big banks are investing millions in upgrading their ATM experience. 

    JPMorgan Chase and Bank of America—which operate more than 15,000 ATM—recently began rolling out sleek machines that look and feel like iPads. But cash withdrawals have stagnated as younger consumers are drawn to online and mobile banking. Clearly, digital is the future.

  • What is search engine optimizationIf you Google the term “SEO” you will receive 515 million results in less than a second. That’s how many resources have been dedicated to documenting and explaining the concept behind Google’s search algorithm. Despite all the literature available, business owners large and small are constantly asking, “What is SEO, and why does my website need it?”