COVANCE

WOMEN'S CAMPAIGN

Covance needed women to participate in their clinical studies. But, more than that, they needed a message that would both resonate with their target audience and cut through the clutter of the ads women see every day. The solution? Messaging that challenged women by repurposing a derogatory phrase, "A woman's place is in the home," and turning it into words of empowerment. We blew that message out across transit and digital with engaging photography and a clean look.
 
 
 

BUS CARDS

 

http://6ammarketing.com/sites/6ammarketing.com/assets/images/covance/covance-bus-card3.jpg

http://6ammarketing.com/sites/6ammarketing.com/assets/images/covance/covance-bus-card2.jpg

http://6ammarketing.com/sites/6ammarketing.com/assets/images/covance/covance-bus-card1.jpg

 

81%
of visitors were new to the website

BUS SHELTER

 

http://6ammarketing.com/sites/6ammarketing.com/assets/images/covance/covance-bus-shelter.jpg

3:47
average time spent on landing page

 

 

 

ALL WORK