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    In business, there’s no magical solution for success. So when someone brings up “content marketing” as a way to increase everything from brand awareness to profit, you’re probably thinking they’re selling you something.

    You’re right to be suspicious.


  • Kate Spade, Sam Collection, Pug

    Advertisers must constantly keep up with the trends, from the season’s hottest colors, to the lingo that has seeped into our daily vernacular. While some trends happen due to political or social movements, others begin thanks to viral incidents courtesy of reality TV or spontaneous moments caught on SnapChat. This writer’s favorite new trend is the inclusion of a certain small, yet undeniably spunky pet known as the pug.


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    If you create digital content, you know how hard it can be to connect with the increasing market savvy readers online. Here are three tips to get you writing better content this year.


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    Ruminating about how Christmas has become too commercialized has become as much a part of the holidays as opening presents and hanging Christmas lights. And no wonder: Holiday spending in the US topped nearly $700 billion last year, or, the GDP of Switzerland.


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    In the old days (try about two years ago) when it came to discussing political issues on your brand’s social media accounts, there was one prevailing message: DON’T DO IT! There was no surer way, the experts would tell you, to get rapid backlash against your brand and to lose customers.

    Then, the 2016 election happened. Today more and more brands have made a habit of dipping their toes into the political pool. Sure, addressing social and political issues on social media can be a digital bear trap. But, for many businesses, it can also be a way to stand out from the crowd, affirm brand values and even reach new prospects.


  • Micah

    Micah has a Bachelors and a Masters in Creative Writing, as well as an Associate’s Degree in Graphic Design. He's written for newspapers, literary journals and other printed and digital media, and he taught writing for three years. He has worked as a landscaper, book seller, teacher and other, stranger jobs. In addition to a human family, he has a dog, a cat and four chickens.


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    TWSBI-ECO

    Americans throw away an estimated 1.6 billion disposable pens each year and for good reason: They’re uncomfortable and they perform poorly. My goal is to get you, my fellow writers, to change how you think about making marks on paper, to ditch that Bic. Designers have the Creative Suite. Social Media folks have their iPhones, cameras ever ready. You? You deserve a fountain pen.


  • http://6ammarketing.com/sites/6ammarketing.com/assets/images/BlogPosts/creative-pro-stock.jpeg

    Beyond giving a clear visual identity, giving our clients a distinctive brand voice is one of our biggest goals at 6AM. That voice becomes a huge part of their brand, shaping communication across all content, from social media to blogs to newspaper ads.


  • User Generated Content

    Creating great content can feel overwhelming. With the number of other businesses competing for your target’s attention, the impulse is to try and constantly generate new work and to make as much noise as possible. But not only is this counterproductive—the term “content overload” exists for a reason—it’s also exhausting.


  • Eddie the Terrible

    One of the challenges facing content writers is producing work that’s compelling, but still earns measurables like clicks and retweets, satisfying clients and advertisers. On the one hand, you want to write entertaining and informative content, drumming up brand interest. On the other, it must be provably effective, with numbers to back it up.